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[coat]s is a UK skincare brand, the products are “Dermatologist-approved, clinically-proven, breakout preventing skincare designed to keep your skin healthy.” The demographic for this brand is young people and the main aim was to be a simple, easy to understand routine for the demographic.
*IP / Rights disclaimer: I am not the original owner of [coat]s. These are showcased examples of my work for portfolio purposes.
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For [coat]s, I was working across the line. Creating and working on assets in all aspects of the business. This included great projects like heading up asset creation for a brand activation in Covent Garden, designing packaging for new launches and creating engaging ads for paid media spots.
Ads, CRM, Campaigns, E-commerce, Packaging, Partnerships , PR, Promotions, Retail, Social & Visual Merchandising
SKINSENTIALS STARTER KIT
The Skinsentials Starter Kit is a 3-Step skincare routine. For this project, I created mini, travel sized versions of the existing 3-Step set. I also put together designs for the boxes that both of these sets would be combined into.
THE WORK
This projoect began with a challenge. Creating smaller travel sized versions of the hero 3 Step products. This was an interesting puzzle to figure out as the bottles are very small. Once this was done, I then created packaging designs for the boxes. This design was then needed for a larger box - for the hero 3 Step products.
Artworking, Packaging Design
TENNIS CORE PHOTOSHOOT
A summer themed set of promotion was needed for the [coat]s social channels. This was the first photoshoot I was able to creatively lead for a project.
THE WORK
I worked with the team to organise props, book a tennis court and direct the way content was captured. This was a large amount of learning, growing and developing in my career.
Photography, Social Media
SNAPCHAT DERMATOLOGIST
[coat]s launched an innovative dermatologist project, in collaboration with Snapchat. This allowed users to directly contact qualified dermatologists about skincare concerns. The users would then be recommended specific products based on their concerns.
THE WORK
The challenge of creating the marketing for this project, was that there was not much to reference. As [coat]s were the first do have a service like this, the research part of this project was essential to help me design the outcomes.
Advertising, Video
