THE WORK

This identity was created through a lot of research and experimentation. Beginning with looking into the history of ethos, logos and pathos, the founding three elements of Logos Society. Through understanding the values of the founder and creator of this society, while mixing in elements of their heritage and religion; we settled on the identity being built around the Hoopoe (Hud Hud), which has Qur’anic reference and significance. This bird symbolises verification, reporting, truth-testing & message discipline. These traits are a perfect fit as it aligns with what the Logos Society represents and will be centred around.

SERVICES

Design