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Glaze is a brand that is all about the health, gloss and colouring of hair. With a line of products that are 100% vegan and cruelty free.
*IP / Rights disclaimer: I am not the original owner of Glaze. These are showcased examples of my work for portfolio purposes.
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For Glaze, I was working across the line. Creating and working on assets in all aspects of the business. This included exciting brand activations, out of home campaigns, retailer collaborations and partnerships.
Ads, CRM, Campaigns, E-commerce, Packaging, Partnerships , PR, Promotions, Retail, Social & Visual Merchandising
GLAZE X PRETTY LITTLE THING
In collaboration with Pretty Little Thing, at their office in Oxford Circus, Glaze held a “Glossy Hair Era” event. Influencers were invited to get their hair done, create content and style themselves in a section of clothing. I was responsible for capturing the event in photo & video.
THE WORK
This was a very succesful and busy event, finding moments to capture was a challenge due to how much was going on. After adapting to the setting, I was able to focus and capture some great content of the event - showcasing the activities, influencers and brands.
Social Media, Photography & Videography
GLAZE MANCHESTER TAKEOVER
As a promotional campaign in Manchester, Glaze had a takeover, in collabotation with Superdrug. This was a full city takeover, complete with bus ads, videos and mascot appearances.
THE WORK
This was a project that required a lot of different assets, due to the varied sizes of the screens across the city. Creating and adapting the creative direction for the locations was a real puzzle. This was a very rewarding project to help complete, I lived in Manchester at the time and it was great to see things I worked on around the city.
Digital, Graphics, Motion & Video
